creative softtech

SEO (Search Engine Optimization) aims to draw the greatest amount of traffic possible to a website by bringing it to the top of a search engine's results. SEO is used by businesses and individuals to maximize the visibility of their websites and content in order to boost traffic and therefore business. Companies often hire SEO specialists to implement such strategies with the goal of maximizing organic traffic, which is the traffic that arrives at a website naturally and not as a result of paid search efforts, such as pay-per-click (PPC).